How to Seamlessly Cleanse and Enrich Your Customer Data

EXTOL Educast

Contact data is perhaps your organization’s most valuable asset, but according to Gartner, at least 25% of that data is probably inaccurate. How can you prevent bad data from causing problems with customer communications?

Learn how to correct, clean, update, and complete your contact data to improve customer communications, increase marketing ROI, and create better opportunities for growth.

Approx. 29 minutes

Presented by Patrick Bayne, DQT Software Engineer at Melissa Data; Moderated by Mark Denchy, Director of International Partnerships at EXTOL International


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