First it was personal digital assistants (PDAs) and then it was cell phones… now the world is starting to embrace tablets. We live in a world where we are more “connected” than ever before. Our devices cater to immediate gratification by offering access to our email, the spontaneous purchase from Amazon and even faster communication with texts and tweets. Personally, I am excited that soon I will be able to start my washing machine from my iPhone! Since we’re tethered to our devices, it was inevitable that the business world would recognize the opportunity to improve the efficiency of managing our day-to-day operations.
But how can we leverage this wonderfully connected, always online technology to manage our digital landscape better? To understand the opportunities, let’s think about our daily experiences in our “personal life” with our connected technologies and then draw some parallels to our “working life”. In our “personal life”, we receive emails, texts and monitor Twitter feeds of our favorite sports teams, celebrities or passing interests. When things happen in the world, as long as we are “subscribed”, we can be notified about them. Continue reading